Aston MonteLago Village Resort Director of Sales & Marketing, Larry Peterson,
honored for tourism efforts
Destination Henderson recognizes Larry Peterson, Director of Sales and Marketing for Aston MonteLago Village Resort, with the annual Destination Champion Award during this year’s National Tourism Week, May 7-15. National Tourism Week is the annual salute to travel and tourism in America.
The Destination Champion Award was created to encourage excellence in Henderson’s hospitality industry. The purpose of the award is to honor hotel sales representatives that have enhanced awareness of the city, contribute and support the community and promote Henderson as a first-class destination for visitors. Individual tourism partners are acknowledged annually during National Tourism Week.
“We are proud to honor Larry as the third annual recipient of the Destination Champion Award for his outstanding contributions to the meetings market and travel industry,” said Mark Calhoun, Henderson City Manager. “His dedication and innovation is evident through the continuous business he brings to Aston MonteLago Village Resort at Lake Las Vegas and the premier destination of Henderson, Nevada.”
Peterson has directed the sales department at Aston MonteLago Village Resort for the past five years and is responsible for all aspects of sales and marketing for the 350-unit condo-hotel property that includes studio, one and two-bedroom accommodations. His dedication to customer service and enhancing the overall meeting experience has lead to his great relationships with various association and corporate groups including the Society of Human Ecology, Abbott Nutrition, Alergan, Covidian, Hankook Tire, among others. The resort fills an average of over 40,000 room nights per year.
Most recently, Peterson has played an instrumental role in bringing NAMBA (North American Model Boat Association) to Henderson and Lake Las Vegas with 100 participants for the group’s first event in mid-May 2011, in hopes of a return in the fall for the NAMBA’s World Championships. He is also focusing on bringing world championship caliber events for both wakeboarding and wakesurfing to Lake Las Vegas in 2012.
Additionally, Peterson’s innovation is apparent through his utilization of partnerships with the MonteLago Village to create special event packages for his clients, offering the complete meeting and entertainment experience. One such example is his involvement in creating an event in October 2010, celebrating the 70th birthday of John Lennon that included a performance by John Lennon’s original band, The Quarrymen and a sneak-preview of the movie, “Nowhere Boy”, chronicling Lennon’s early years.
Peterson is a member of the Lake Las Vegas Destination Marketing Council, which is comprised of major stakeholders in the Lake Las Vegas area. The council promotes the destination and events throughout the year. He is also a member of Meeting Professionals International and the Las Vegas Hospitality Association.
For more information on the Destination Champion Award, call (877) 775-5252.
About Destination Henderson
The City of Henderson Department of Cultural Arts & Tourism is dedicated to promoting Henderson as a premier leisure and business destination. Ideally located between three of the world’s greatest manmade attractions, the Las Vegas Strip, Hoover Dam and the Lake Mead Recreational Area, Henderson offers over 275,000 square-feet of meeting space and 4,442 of rooms city-wide, luxurious resorts, championship golf courses, countless outdoor activities and spectacular events. To learn more about Henderson, Nevada, please call (877) 775-5252 or visit our website, VisitHenderson.com.